Un calendrier pour une marque de voiture sans voitures… Bizarre ! Sans voitures au premier abord. Vous téléchargez l’application sur votre iphone, et là surprise ! Chaque mois une nouvelle voiture Audi. Petit miracle réalisée grâce à la réalité augmentée. Regardez plutôt la vidéo, c’est tout simple.
Projet réalisé par l’agence allemande Neue-Digitale pour Audi.
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